"Product engineering is behind the conception to prototyping to manufacturing of products that we use in our daily life. Though it is an engineering discipline, product engineering involves understanding of the needs of the customers by observing their life styles and interacting with them. The primary goals of product engineering is to develop products that meet the expectations of customers in terms of performance, cost, and quality. However, it also concerns with reducing the environmental impact of products and the social cost.
"The Art and Science of generating ideas and developing them into new products."